Tuesday, August 02, 2005

New Online Green Superstore Launched

ENN has posted an announcement of the launch of Green for Good, a new online green superstore. According to the press release,
The site features everything a consumer needs to live a "green" lifestyle on a daily basis, including organic food, clothing, cosmetics and beauty products as well as organic cotton beds, pet products, house wares and more...

"There is no doubt that a green wave is rolling across the consumer marketplace," said David R. Kaufer, President and CEO of Green for Good. "Whether it's the skyrocketing sales of the Toyota Prius, national shortage of organic milk in grocery stores or increasing number organic menu options in restaurants, consumers are demonstrating an increasing commitment to a green lifestyle. Green for Good is addressing this demand by providing an incredibly broad range of green, organic and eco-friendly products online that promises to grow substantially on an ongoing basis."
I've taken a quick look around, and it's an impressive-looking site. Looks like they're primarily focused on promoting green merchants with affiliate programs, which is a good way to get a business up and running without having to worry about inventory and such. They've also committed to donating 10% of their after-tax profits to community-based organizations such as Trees for Life, People for Puget Sound and Tri-Valley Animal Rescue. Finally, they're selling two of my favorite products: books and wine...

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