Joel Makower starts off the new year with an overview of the trends that are fueling the growth of green businesses and green business practices, as well as those that are keeping the corporate world from fully embracing sustainable development. The upsides are incredibly promising, and developments such as growing consumer demand and business recognition of the "bottom-line case" for environmental innovation should keep us hopeful. At the same time, general public ignorance of environmental issues and the lack of small business buy-in seem like real impediments to a genuine flowering of green business in the early 21st century. Fascinating stuff...
Categories: green business, trends, blogs
