Monday, June 20, 2005

From Hardcore to Hybrid

Though this Wired article is really old in blogger time (it's from May), I just got around to reading it and thought it was an excellent introduction to the "hygridder" lifestyle. Author Daniel Pink (of Free Agent Nation fame) describes the shift from the "hardcore" environmentalism of the '60s and '70s to the contemporary "hygridder" lifestyle in which environmental consciousness is readily incorporated into daily life without major sacrifices. One might be tempted to say Pink focuses on the rosiest sides of sustainable living, but it's great to have major consumer magazines demonstrating that the hygridding option is available to most of us now. It's still an expensive option, but if the types of people that Pink profiles continue to incorporate renewable features into their lives, that will change -- it already has...

Via Trends I'm Watching.

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