Japanese industry is responding both to the pressures from the Kyoto Protocol, the landmark ecological treaty named for Japan's former capital, and to new anti-pollution directives in the European Union, a key market.
The Kyoto treaty, which went into effect on February, obliges Japan to slash its greenhouse gas emission six percent by 2008-2012 from the 1990 level.
The government is determined to comply and has publicly mulled imposing taxes to whip the world's second-largest economy into shape. But industry opposes the taxes -- and some companies have already gone ahead on their own to help Japan go green.
So, what's that old maxim about history repeating itself...?
Technorati tags: sustainable development, Japan
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