Ivan at
SustainableMarketing.com points us to an article from the UK's
BrandChannel.com about the growth of Fair Trade, particularly in the coffee trade. Apparently, Fair Trade coffee now accounts for 19% of sales (I'm assuming that the figure for Great Britain). Still, it's great to see this business model doing so well.
Technorati tags:
fair trade,
coffee,
Great BritainBuy Fair Trade Coffee and Organic Teas at Abundant Earth