That's the question raised in this MSN Money profile of Amory Lovins' ideas about energy efficiency (via ClimateArk). Writer Scott Burns notes that while once Lovins was labelled a dreamer, his predictions from the early '70s have largely proven correct. Similarly, a large-scale move towards energy efficiency would be relatively cheap ($180 billion over 10 years) and "create a million new jobs." To put this in perspective, Burns notes "That $180 billion is less than investors lost in the collapse of WorldCom! It is less than we will have spent on the war in Iraq in 2004-2005."
Technorati tags: oil, energy efficiency, economics
Books by Amory Lovins at Powell's City of Books