the players are the owners/managers of companies that are competing in this new world where profit, innovation, and environment must be balanced to be considered successful. The players must decide when and where to invest in innovation: rationalisation, raw materials, and waste reduction. Innovation in rationalisation allows a company to produce products with fewer co-workers, innovation in raw materials allows a company to produce products with less raw materials, and innovation in waste reduction allows a company to produce less waste. The first two allow a company to be more efficient. The latter allows the company to be more friendly with the environment.
Seems like a great way to bring sustainable thinking to a broader audience!