According to Joel Makower. Ten years ago, the
Washington Post savaged his book
Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World as naive. Now, Joel is
giving kudos to a newer work on corporate social responsibility, Marc Gunther's
Faith and Fortune: The Quiet Revolution to Reform American Business. Gunther's a writer for
Fortune, so perhaps socially-conscious capitalism is catching on with the more conservative business press...