Can One Person Change the World? You Bet

L. Hunter Lovins (of Natural Capitalism and RMI fame) details Richard Sandor's flight into the face of prevailing opinion in creating the Chicago Climate Exchange. Is it working? You bet! The role of member companies has grown from the initial 14 to 57, with seven more companies slated to join. Lovins amply demonstrates the optimism and pragmatism inherent in sustainable development, noting "Ultimately, this will be a very big business, not only because we have to do it, but because reducing our use of energy can be done very profitably."